960 Drive system

960 Drive adds a layer of complexity and understanding to the Blunt Instrument Marketing introduced in 960 Launch. This includes adding products and services from the Bluewave960 agency to help with expanding reach, as well as the 960 Drive outreach system using both email and LinkedIn to establish contact with potential customers. In total, each profile will nudge 4000 prospective connections per year. Of those 960 should filter into the business funnel creating sales opportunities.



Now that the business is set up and creating steady income through daily activity, 960 Drive creates additional sales opportunities by leveraging tech tools, LinkedIn, and email. This creates controlled sales outcomes based on the metrics outlined in the Develop stage of the program. Owners will have access to multiples of 4000 new contacts per year by using additional profiles for their outreach. This, coupled with automation, creates more sales with less work and no ad spend gambling.

Steps to complete the 960 Drive

  • Campaign Goals and Expectations
  • Target Audience
  • How Success Looks
  • Set up the Tech
  • Build the List
  • Create the messaging
  • Warm IT up
  • Invite the Audience
  • The Magic of Follow Up

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